Kyle Sandilands Live, on the streets of Sydney
A brand-new subscription show put its host’s face on 56 scooters five days after launch, and has kept it on the road every day since.
Still running · figures to 23 September 2026A new show that needed to be seen, fast
- February 2026
Off air at KIIS
ARN ends the Kyle and Jackie O Show after an on-air clash, and terminates Kyle’s contract.
- 17 June
Settlement with ARN
Kyle settles for $12.09 million, plus $1.5 million of advertising for his next venture.
- 10 August
Kyle Sandilands Live launches
A subscription app at $99.99 a year, live weekdays, 6–10am.
- 14 August
Artwork uploaded to Adcube
One creative, scheduled to start at midnight.
- 15 August, 12:06am
On the street
First play. It has run every day since.
Why Adcube
A moving billboard suits the man
Loud, local and out on the road. His face on a lit screen riding through the suburbs is how Kyle has always liked to advertise.
Live as soon as it’s approved
Approved artwork reaches screens across the fleet in seconds. No print run, no install crew.
Three screens, one face
The same panel on all three sides of the box, so traffic met Kyle from every direction.
Sources: ABC News, 19 June 2026 · The Guardian, 17 June 2026 · 7NEWS
Kyle Sandilands Live40 days on air, and not one of them missed
141,743
Ad plays
3,544 a day on average
56
Scooters carried it
Every one GPS-tracked
415
Suburbs reached
5,833 different streets
394
Hours on screen
Ten seconds a play
10,594 km
Travelled with the ad on
GPS jumps excluded
73%
Of plays on the move
The rest while stopped
992K
Estimated impressions
7 per play, an industry estimate
$8,505
Investment
141,743 plays · $8.58 CPM
Counted. Plays, screen time, scooters, suburbs and distance come straight from the screens’ GPS-stamped logs — the same records the dashboard and the invoice use.
Estimated. Nothing on a scooter counts heads, so impressions are plays × 7: the audience per play our pitch quotes, not a measurement of this campaign.
Kyle Sandilands Live415 suburbs, with the inner west at the centre
Ad plays
- 1Strathfield6,66332
- 2Burwood3,66728
- 3Campsie3,54633
- 4Ashfield3,39932
- 5Bankstown3,23714
- 6Punchbowl3,22221
- 7Greenacre2,81127
- 8Lakemba2,69730
- 9Concord2,66123
- 10Homebush2,49927
Kyle Sandilands LiveParramatta Road and Canterbury Road carried it
- 1Parramatta Roadmostly through Homebush6,110
- 2Canterbury Roadmostly through Canterbury5,637
- 3Burwood Roadmostly through Burwood2,235
- 4Liverpool Roadmostly through Ashfield2,227
- 5King Georges Roadmostly through Beverly Hills1,868
- 6Victoria Roadmostly through Rozelle1,738
- 7The Boulevardemostly through Strathfield1,624
- 8Forest Roadmostly through Bexley1,593
Across 5,833 streets in all. Heat shows how often the ad played along each stretch of road, in cells about 110 m across.
How often it played
Kyle Sandilands LiveLunch to late, when the scooters are busiest
Plays by hour of day · Sydney time, whole campaign
Plays by day of week
Plays per day · dashed line is the average, 3,544
peak 5,196The fleet delivers food, so the ad ran hardest from noon to 9pm, after the show had come off air. That made it a reminder to subscribe rather than a call to tune in now.
Kyle Sandilands Live25,000+ subscribers, and a launch Adcube was part of
25,000+
signed up to Kyle Sandilands Live, at $99.99 a year, in its first weeks on air.
Subscriber figure: Kyle Sandilands Live
One part of the launch, not the whole of it
- News coverage of the split, the settlement and the launch
- Kyle’s own audience and social channels
- The app itself, and its launch-week guests
- Adcube: Kyle’s face on Sydney’s streets, in 415 suburbs, every day
What we can say, and what we can’t
There is no direct line from a scooter play to a subscription. The creative carried no code or link, and the show launched five days before the scooters did, so we can’t credit sign-ups to Adcube and we don’t.
What the data does show is that Kyle stayed visible while his audience was deciding whether to pay: 141,743 plays across 40 days, for $8,505 at our standard rate.
Kyle Sandilands LiveIt was really easy to set up, and people were talking about seeing Kyle’s face on the scooters.
Kyle Sandilands LivePut your brand where Kyle’s was
The same 100+ scooters, the same dashboard, the same 6¢ a play. Pick your suburbs and hours, upload your artwork, and only pay for the plays that happen.
How these figures were counted
From the Adcube platform’s campaign logs, to 2:18pm, 23 September 2026; the campaign is still running. Every screen record is three seconds on air and ten seconds is one play, the unit we bill. Distance leaves out GPS jumps of more than 150 m between fixes, and a play is “on the move” when the scooter covered more than 5 m since its last fix. Impressions are plays × 7 (OTS 15.5 × visibility adjustment 0.45), an industry estimate rather than a count. Investment is shown at our standard 6¢ per play. Subscriber figure: Kyle Sandilands Live.
adcube.com.au